Please note:

This campaign was deeply appreciated by the client but ultimately did not materialise due to budget constraints.

‘Love Me, Tender’

Eating is an act of love, and when love tastes this good it just can’t be wrong.

In 2022, KFC introduced their Veggie meat range. In 2023, they wanted to revamp the brand with a new jawdropping 360° campaign focusing on the star: the Veggie Tender. We placed the product in vulgar imagery to spark debate over the product and just how good it is.

Social Media

Keeping the same energy up for socials, highlighting the fun and ‘saucy’ aspect of eating KFC.

Radio Spot

Utilising the sounds associated with eating a Tender, so that it can be experienced through radio.

We hear the crispy shell of a Veggie Tender being scraped with a knife.]

[We hear people eating their Tenders.]

(all energetically)
Mmmhhh…
Hmm… Oooh…
That’s delicious…

[We hear shushing noises and muffled laughter before a VO comes on].

(sensually)
Come eat your Veggies.

The spot ends with the KFC jingle and outro.

︎︎︎ Sony Music Activations

Philips ︎︎︎

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