Philips
2022
Please note:
This campaign was deeply appreciated by the client but ultimately did not materialise due to budget constraints.
#filter the nasties
A social campaign that champions the Philips Air Purifier range and highlights it’s benefits through #learnontiktok.
A social campaign that champions the Philips Air Purifier range and highlights it’s benefits through #learnontiktok.
Philips will make social media a better place by introducing their Air Purifiers to socials, turning them into the usnung ‘hero of the internet’ by duetting and remixing existing content.
Essentially filtering toxic or harmful content, from toxic people and disrespectful comments, to misinformation about indoor air pollution and air purifiers.
CD: Richard van Horssen | Creative: Aiyana Zammit | Motion Designer: Mel van den Berg | Project Manager: Christine Perez Soler | Year: 2022 | Campaign Type: Broadcast/Digital
© all concepts listed are mine, unless stated otherwise ©
© all concepts listed are mine, unless stated otherwise ©