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#filter the nasties
The mission
The Philips Air Purifier filters everything toxic and hazardous in our immediate environment. Develop a campaign with engaging educative content that is Cannes Lions and Effie award worthy #learnontiktok campaign to make people realise that indoor air pollution is a real problem.
The Philips Air Purifier filters everything toxic and hazardous in our immediate environment. Develop a campaign with engaging educative content that is Cannes Lions and Effie award worthy #learnontiktok campaign to make people realise that indoor air pollution is a real problem.
The solution
For a limited amount of time, Philips will make social media a better place. By introducing the product to socials, and turning it into the usnung ‘hero of the internet’.
For a limited amount of time, Philips will make social media a better place. By introducing the product to socials, and turning it into the usnung ‘hero of the internet’.
The execution
The air purifier will duet and remix existing content becoming part of social conversation by filtering toxic or harmful content for viewers across channels; from toxic people and disrespectful comments, to misinformation about indoor air pollution and air purifiers. It will also share the benefits of air purifiers, linking back to educative facts.
The air purifier will duet and remix existing content becoming part of social conversation by filtering toxic or harmful content for viewers across channels; from toxic people and disrespectful comments, to misinformation about indoor air pollution and air purifiers. It will also share the benefits of air purifiers, linking back to educative facts.
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All-in-One
TV Commercials
The mission
Philips have a new product on the market, the All-in-One 8500 Series. They’re after an aspirational and disruptive campaign that supports the product launch and helps position the brand as #1 on the market for Garment Care.
Philips have a new product on the market, the All-in-One 8500 Series. They’re after an aspirational and disruptive campaign that supports the product launch and helps position the brand as #1 on the market for Garment Care.
The solution
Visually represent the convenience and freedom that comes with a steamer vs a conventional iron, using everyday life as inspiration.
Visually represent the convenience and freedom that comes with a steamer vs a conventional iron, using everyday life as inspiration.
Love it.
Care for it.
Love the clothes you wear, and love caring for them; which has never been easier than with the Philips AiO.We follow the story of a woman and her favourite black dress, which she (re)wears for all sorts of occasions; a dinner, a party, a family gathering, a date, an interview, at work, etc. Every time she wears it, we see her taking care of it with the AiO and all it’s handy functions.
Your style
is timeless.
What’s ‘cool’ changes from day to day, but your style is what makes you uniquely you... and that doesn’t have to follow trends.
We see a person using the AiO to take care of their clothing in their living room; this is the foreground. In the background, we see time ticking by, in the form of a time-lapse; decor and furniture upgrade, but the person stays in place. Only the items of clothing and the product look the same, as years pass, highlighting the difference that caring for your clothes with the AiO can make.
Make an everlasting
first impression.
Life is full of firsts - a first date, partner, job, apartment, child, and so on. They say you only have one chance to make a first impression that lasts a lifetime... so let’s encourage and enable people to wear and care for their clothes with pride.
Here we see multiple people navigating their milestones, using the AiO on their clothing. We see them in various different settings and we show how the clothing makes them feel confident enough to make the right first impression.
Dare to Defy.
You have to dress for the life you want to lead.
We’re encouraging people to express themselves wholeheartedly through fashion.
We all have a piece of clothing that we wish we had the confidence to wear, but don’t (yet).
In this, we see a person and the outfit they want to wear being steamed and ironed daily, just in case today might be the day they feel confident enough to wear it, but days pass... until one day they see someone that looks like them, shining. They’re left inspired and the next day, they throw caution to the wind and go for it, excited to dress how they’ve always wanted.
CD: Richard van Horssen
Creative: Aiyana Zammit
Motion Designer: Mel van den Berg
Project Manager: Christine Perez Soler
Creative: Aiyana Zammit
Motion Designer: Mel van den Berg
Project Manager: Christine Perez Soler
Year: 2022
Campaign Type: Broadcast/Digital
Campaign Type: Broadcast/Digital
© the concepts could not be realised due to client/internal issues. all concepts listed are mine, unless stated otherwise ©