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Check out my Balls
Nike is losing the Premier league ball to PUMA.
The mission
The Premier League has announced PUMA as their new official match-ball provider starting 2025. Create an earned campaign that will generate headlines and social buzz around the new partnership.
The Premier League has announced PUMA as their new official match-ball provider starting 2025. Create an earned campaign that will generate headlines and social buzz around the new partnership.
The solution
A cheeky campaign celebrating, not shying away from, the vulgarity associated with the word balls. All while poking a little fun at Nike, by asking the football community and beyond to check PUMA’s balls out.
A cheeky campaign celebrating, not shying away from, the vulgarity associated with the word balls. All while poking a little fun at Nike, by asking the football community and beyond to check PUMA’s balls out.
The execution
A 360° campaign across social, outdoor and guerrilla letting the nation know PUMA’s got the balls, big time.
A 360° campaign across social, outdoor and guerrilla letting the nation know PUMA’s got the balls, big time.
Creative: Aiyana Zammit
Year: 2023
Campaign Type: 360° Campaign
Regions: UK
Campaign Type: 360° Campaign
Regions: UK
© the concepts could not be realised due to client/internal issues. all concepts listed are mine, unless stated otherwise ©