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Ca7riel & Paco Amoroso
Drenching London in celebration of their latest release: PAPOTA.
The mission
Fresh from the massive success of their Tiny Desk, the Argentine power duo were set to release their new album PAPOTA. How can we create sustained interest in the lead up to this new release?
Fresh from the massive success of their Tiny Desk, the Argentine power duo were set to release their new album PAPOTA. How can we create sustained interest in the lead up to this new release?
The solution
We aimed to create continued excitement by celebrating the upcoming album and the close of the Baño María (hot tub) tour, both online and offline, in a manner as quirky and different as the boys are themselves.
We aimed to create continued excitement by celebrating the upcoming album and the close of the Baño María (hot tub) tour, both online and offline, in a manner as quirky and different as the boys are themselves.
The execution
A guerrilla and digital marketing activation: Fans receive a notification from the artists via socials inviting them to the activation and when they get there, they find the artists ‘bathing’, exclusively playing their new music as they walk fans and media through the songs.
A guerrilla and digital marketing activation: Fans receive a notification from the artists via socials inviting them to the activation and when they get there, they find the artists ‘bathing’, exclusively playing their new music as they walk fans and media through the songs.
Creatives:
Aiyana Zammit, Lucas Anchieta, Madalena Malveiro, Pedro Aires
Aiyana Zammit, Lucas Anchieta, Madalena Malveiro, Pedro Aires
Year: 2025
Campaign Type: Guerilla, Event
Regions: UK
Campaign Type: Guerilla, Event
Regions: UK
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Maffio
El Rey de la Discoteca album launch creative.The mission
To build Maffio - DJ, producer and singer - internationally by creating a cohesive artist and album release strategy. The production phase saw him embark on a creative journey to search for new sounds and to find the rhythms that have marked his life.
To build Maffio - DJ, producer and singer - internationally by creating a cohesive artist and album release strategy. The production phase saw him embark on a creative journey to search for new sounds and to find the rhythms that have marked his life.
The solution
A truth came from the journey that became the foundation for the creative ideas and strategy. It doesn't matter who you are, where you come from or where you’re going: the rhythm unites us all, and Maffio is the union of that rhythm.
A truth came from the journey that became the foundation for the creative ideas and strategy. It doesn't matter who you are, where you come from or where you’re going: the rhythm unites us all, and Maffio is the union of that rhythm.
The execution
A 360° campaign focused on the rhythm found within Maffio’s songs, exploring them through textures, colour, and more. Creative campaign mock-ups below.
A 360° campaign focused on the rhythm found within Maffio’s songs, exploring them through textures, colour, and more. Creative campaign mock-ups below.
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Nathy Peluso
Immersion into the GRASA experience; a celebration of the new album by Nathy Peluso.The mission
To develop a brand-building campaign to boost awareness around Nathy during her presence at London, Paris & Milan Fashion Weeks in 2024, with a view to supporting her album and the upcoming GRASA tour.
To develop a brand-building campaign to boost awareness around Nathy during her presence at London, Paris & Milan Fashion Weeks in 2024, with a view to supporting her album and the upcoming GRASA tour.
The solution
Leaning into what GRASA [grease] means and curating a live experience to immerse people in it. “I wanted a word that had many meanings, something rough and strong that people could take ownership of, even redefine after listening to the album”.
Leaning into what GRASA [grease] means and curating a live experience to immerse people in it. “I wanted a word that had many meanings, something rough and strong that people could take ownership of, even redefine after listening to the album”.
The execution
The artist takes centre stage while live actors depict the meaning of her songs around her. ‘Greasy’ food galore will be served during the experience, as we give fans a taste of GRASA, complete with Q&A.
The artist takes centre stage while live actors depict the meaning of her songs around her. ‘Greasy’ food galore will be served during the experience, as we give fans a taste of GRASA, complete with Q&A.
