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Sexy KFC Veggie
In 2022, KFC introduced their Veggie range; featuring the veggie tender, veggie buckets, burgers and twisters.
For every meat option on the menu, there was a veggie one too.
The mission
In 2023, KFC would like to give their Veggie range a new lease of life through a new, jawdropping 360° campaign.
In 2023, KFC would like to give their Veggie range a new lease of life through a new, jawdropping 360° campaign.
The solution
One, big creative route.
Social, OOH & radio executions with a translation of each element to feature the Zinger specifically (new product).
One, big creative route.
Social, OOH & radio executions with a translation of each element to feature the Zinger specifically (new product).
The execution
Make love to your body.
Eat Veggie.
That’s the big creative approach for this campaign... The notion that eating is an act of love for both your body and your soul.
Make love to your body.
Eat Veggie.
That’s the big creative approach for this campaign... The notion that eating is an act of love for both your body and your soul.
Introducing:
Love Me, Tender
(D)OOHs
Putting the products front and centre, adding a little... spice.
Putting the products front and centre, adding a little... spice.
Social Media
Keeping the same energy for socials; highlighting the fun, saucy aspect that comes with eating KFC.
Radio Spots
Utilising the sounds associated with eating a Tender, so that it can be experienced through radio.
🌽 VEGGIE TENDER VERSION 🌽
[We hear the crispy shell of a Veggie Tender being scraped with a knife.]
[We hear people eating their Tenders.]
(all energetically)
Mmmhhh…
Hmm… Oooh…
That’s delicious…
[We hear shushing noises and muffled laughter before a VO comes on].
(sensually)
Come eat your Veggies.
The spot ends with the KFC jingle and outro.
🌶 ZINGER VERSION 🌶
[We hear a fryer crackle, followed by a Crispy Tender being scraped with a knife.]
[We hear people eating their Zingers.]
(all energetically)
Mmmhhh…
Hmm… Oooh…
Hoo! That’s hot.
[We hear a running tap and someone drinking, before a VO comes on.]
(sensually)
Come eat your Veggies.
The spot ends with the KFC jingle and outro.
So what are you waiting for?
COME EAT YOUR VEGGIES.
CD: Japie Stoppelenburg, Richard van Horssen
Creative: Aiyana Zammit
Mock-Up Designer: Niek van Doorn
Creative: Aiyana Zammit
Mock-Up Designer: Niek van Doorn
Year: 2023
Campaign Type: Digital & Traditional
Regions: NL
Campaign Type: Digital & Traditional
Regions: NL
© the concepts could not be realised due to client/internal issues. all concepts listed are mine, unless stated otherwise ©