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CARE NL
2022

Please note:

This campaign was deeply appreciated by the client but ultimately did not materialise due to budget constraints.


Just One More

An International Women’s Day campaign designed to generate sustained private donations leading up to the 8th of March for CARE NL.

The hard truth is that alcohol and violence can and often do go hand-in-hand – but they don’t have to. To combat this, we will meet people in their own space to bring awareness to systematic issues worldwide. By placing labels on alcohol, like we do with cigarettes, we’re highlighting the dark side of ‘oh go on, just one more’.

A 13% cut (pay gap total) of any product sold during the month of March, would go directly to CARE’s efforts.





Social & Television Ads
Short-form video content explaining the reasons behind the campaign and why it’s needed – featuring statistics and common excuses people use to blame alcohol for their behaviour.

Pilsjes en Praatjes
A safe space for men to talk about their own experiences with violence or alcohol abuse and how to combat the issue via a series of workshops.

CD: Richard van Horssen | Creative:  Aiyana Zammit | Mock-Up Designer: Mariia Romanchenko | Project Manager: Sabine Hermans | Year: 2022 | Campaign Type: Digital & Traditional


© all concepts listed are mine, unless stated otherwise ©