Sony Music
2025
Please note:
These campaigns were deeply appreciated by both the artists and their teams but ultimately did not materialise due to client, budget or timing constraints.
Ca7riel
& Paco Amoroso
& Paco Amoroso
Drenching London in celebration of their new release PAPOTA.
Fresh from the massive success of their Tiny Desk, the Argentine power duo were set to release their new album PAPOTA. We wanted to build excitement by celebrating the upcoming album and the close of the Baño María tour in a manner as quirky and different as the boys are themselves...with a guerrilla and digital marketing activation. Fans would receive a notification via socials inviting them to the activation and when they get there, they find the artists ‘bathing’, exclusively playing their new music.
Creatives: Aiyana Zammit,
Lucas Anchieta, Madalena Malveiro, Pedro Aires |
Year: 2025 | Campaign Type: Guerilla, Event | Region: UK
Maffio
El Rey de la Discoteca album launch creative.
Maffio’s new album launch required out of the box thinking to develop an international takeover. The production phase saw him embark on a creative journey to search for new sounds and to find the rhythms that have marked his life; this became the foundation for the 360° campaign with activations that featured textures, colour, and sound.
It doesn't matter who you are, where you come from or where you’re going: the rhythm unites us all”.
Creatives: Aiyana Zammit |
Year: 2025 | Campaign Type: Promo, OOH, Experiential | Region: Europe, US
Nathy Peluso
Immersion into the GRASA experience; a celebration of the new album.
A brand-building campaign to boost awareness around the artist during her presence at London, Paris & Milan Fashion Weeks in 2024, with a view to supporting her album and the upcoming GRASA tour. The experience leaned into the concept of GRASA [grease/unpolished] by drawing inspiration from 1970s kitsch; the artist would take centre stage while dancers interpreted her words live. The night would be completed with the artists favourite ‘greasy’ food, all with the aim of giving the fans a physical taste for the album.
Creatives: Aiyana Zammit |
Year: 2024, 2025 | Campaign Type: Promo, Event | Region: UK, FR, IT
© all concepts listed are mine, unless stated otherwise ©