Maltesers
2026
Please note:
These campaigns were deeply appreciated by the client but ultimately did not materialise due to client, budget or timing constraints.
White Maltesers-Maxxing
A campaign celebrating the one year anniversary since the nation’s favourite white chocolate treat was brought back to the shelves by popular demand.
Inspired by the product’s round shape and instantly recognisable packaging, we explored the world of fashion and accessories, in the hopes of developing a limited edition drop.
We explored two routes:
1/. Reimagining White Maltesers as pearl-inspired accessories to bring the idea of everlasting love to life.
2/. Turning the White Maltesers pouch into into playful accessories people would want to wear and share.
Creatives: Aiyana Zammit,
Benjamin Rutherford | Year: 2026 | Campaign Type: Anniversary Campaign, New Product Launch | Region: UK