Extra Gum
2026
Please note:
This campaign was deeply appreciated by the client but ultimately did not materialise due to client, budget or timing constraints.
Extra Side Quests
Our take on the UK U-16 Social Media ban.
Extra’s brand ethos puts recentering by taking time for yourself above all else. This controversial ban prompted the thought; what if we redesign our product packaging to include different side quests to task fans of the brand with legitimate, fun activities that are designed to spark curiosity about the world around them.
Creatives: Aiyana Zammit,
Benjamin Rutherford |
Year: 2026 | Campaign Type: Social, Product Launch | Region: UK