Cannes Lions
2022
Binance
The National Round for the Cannes Young Lions competition, hosted by Jonge Honden, with a place in the Global 24h competition up for grabs.
The task was to develop an impactful and disruptive
activation idea to increase awareness and reach for Binance, and the crypto industry at large.
Our idea introduces a virtual avatar, the world’s first decentralized leader to be controlled by the people, for the people. The aim was to educate and shape a crypto future together.
We won first place and moved through to the global round.
WWF
The Global competition where you only have 24 hours to think, create and make.
Read: Dutch 'Young Lion' winners
The second task was to develop an alternative to the plush and apparel that WWF offers it’s donors, in a bid to limit logistics and supply chain issues due to COVID.
Our idea was to created digital art collectibles dedicated to endangered species, where the artwork changes to reflect their health and environment on a yearly basis. The art is supported by a website that recaps the life of their favorite animal throughout the years.
We were shortlisted for the 2022 design category and won a full-ride to Cannes.
© all concepts listed are mine (+ Darryl Soh in this instance) ©