Insight TV
2020-2022
Channel Cuts
A small taste of each existing channel, used to entice new subscribers.
With channels featuring everything from nature documentaries to action sports, and lifestyle content presented by global influencers, these cuts allow viewers to experience each individual channel before signing up to the platform.
Series Trailers
(Left) The Garms Dealer
(Right) A Simple Path
Two shows that were new to the platform and in need of trailers; cutting footage from different episodes to piece together a cohesive story without giving too much away.
Series Key Art
Graphics shown in-platform and on SVOD/AVOD partner platforms.
In this show, Yianni Charalambous - known for vinyl wrapping and decals - invites celebrity guests to his garage for a chat and surprises them with their own wrapped object; spot them all below.
Themed Campaigns
An alternative take on Christmas.
The 2020 Christmas campaign broke tradition with an eclectic and alternative, punk-rock version of the The 12 Days of (Insight TV) Christmas. A play on the classic Christmas carol, the lyrics were rewritten to highlight existing and newly premiering content from the platform.
The TV spot doubled as a giveaway, with a QR code that viewers could scan to win a 4k TV.
CD: Jake Richardson, Lisa Burch | Creatives: Aiyana Zammit, Lisa Burch | Editors: Aiyana Zammit, Lisa Burch | Graphic Designer: Aiyana Zammit, Daniel de Mendonça | Years: 2020-2022 | Campaign Type: Broadcast, Social
© all concepts listed are mine, unless stated otherwise ©