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Creative Nuns:
KFC Veggie
Year: 2023
Campaign Type: Digital & Traditional
Regions: NL
The Creative Nuns is a week long intensive pitching course, designed to have you go from 0 to 100, real f*cking quick (Drake, 2014).
The Brief
Last year, KFC released their new veggie range; featuring the veggie tender, veggie buckets, burgers and twisters, and potentially a veggie Zinger. This means that for every meat option on the menu, there’s a veggie one too.
This year, KFC would like to give the range another big boost.
This year, KFC would like to give the range another big boost.
The Deliverables
- One, big creative route.
- Social, OOH & radio executions.
- A translation of each element for the Zinger.
Total budget: 150k.
The Big Idea
Make love to your body.
Eat Veggie.
That’s it. That’s the big creative approach for this campaign... The notion that eating is an act of love for both your body and your soul.
Eat Veggie.
That’s it. That’s the big creative approach for this campaign... The notion that eating is an act of love for both your body and your soul.
Introducing:
Love Me, Tender
(D)OOHs
We’re putting the products front and centre, adding a little... spice.
Social Media
We’re keeping the same energy for socials; highlighting the fun, saucy aspect that comes with eating KFC.
Radio Spots
We’re going to utilise the sounds associated with eating a Tender, so that it can be experienced through the radio.
No recordings, but we do have radio scripts below!
No recordings, but we do have radio scripts below!
🌽 VEGGIE TENDER VERSION 🌽
[We hear the crispy shell of a Veggie Tender being scraped with a knife.]
[We hear people eating their Tenders.]
(all energetically)
Mmmhhh…
Hmm… Oooh…
That’s delicious…
[We hear shushing noises and muffled laughter before a VO comes on].
(sensually)
Come eat your Veggies.
The spot ends with the KFC jingle and outro.
🌶 ZINGER VERSION 🌶
[We hear a fryer crackle, followed by a Crispy Tender being scraped with a knife.]
[We hear people eating their Zingers.]
(all energetically)
Mmmhhh…
Hmm… Oooh…
Hoo! That’s hot.
[We hear a running tap and someone drinking, before a VO comes on.]
(sensually)
Come eat your Veggies.
The spot ends with the KFC jingle and outro.
So what are you waiting for?
COME EAT YOUR VEGGIES.
CD: Japie Stoppelenburg, Richard van Horssen
Creative: Aiyana Zammit
Mock-Up Designer: Niek van Doorn
Creative: Aiyana Zammit
Mock-Up Designer: Niek van Doorn
*This campaign has not yet been executed, but the client feedback was overwhelmingly positive.
© all concepts listed are mine, unless stated otherwise ©