now viewing: cannes young lions
⚡️ In 2022, I became a Cannes Young Lion! ⚡️
Alongside Darryl Soh, my friend & pitch buddy.
The Binance Global Pitch
🇳🇱 The National Round 🇳🇱
The Brief
Develop an impactful and disruptive fame activation idea with the goal to increase awareness and reach for Binance and the crypto industry at large. It should inspire and spark people’s interest in crypto, open up a discussion and make headlines.
The Challenge
Crypto is not meaningfully integrated into peoples’ daily lives. Only by enabling the public to effectively use crypto in their day-to-day lives, can we overcome the perceptions that crypto is nothing but a speculative investment.
We need to lead the way to a future where crypto is the norm... rather than the exception.
We need to lead the way to a future where crypto is the norm... rather than the exception.
Our Solution
Binance is introducing a virtual avatar that is... the world’s first decentralized leader.
It’s controlled by the people, for the people, and drives change at the highest decision-making levels in the world, to shape a crypto future together.
Led by Binance, this concept will be opened up to competitors to rally the full industry behind the idea.
The Outcome,
The WWF Design Competition
🌍 The 24h Young Lions Global Round 🌍
After winning the national round, we were put forward for the Young Lions Global Design Competition!The Brief
Develop a digital asset that can be used as an alternative to the plush, apparel, and more that WWF US offers as a thank you to its donors, limiting logistical operations and the supply chain issues it faces due to COVID.
Our Solution
Unlimited Editions: Living Art for Wildlife Protection
WWF’s Unlimited Editions are drops of digital art collectibles that expand and wither with the annual health of endangered species and their ever changing environments.
Each collection is dedicated to a member of an endangered species, with annual editions numbered according to their age and provide a snapshot of the events they’ve endured.
Unlimited Editions will also have a dedicated landing page where users can follow the story
of their favorite animal through the years.
The Outcome
© all concepts listed are mine (& in this case, Darryls’ too) ©