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Experience
2026



2025 - BEYOND
DAMNITZAMMIT, London UK

Freelance Creative

✳︎ Kick Game & KFC: developed pitch deck and design of visual identity for a collaborative campaign.
✳︎ Creator @ VCCP: created content for Allwyn, Cadbury, Lays, Naturo, The National Lottery, Virgin Media O2.
✳︎ Creative @ Boomerang: created content for Mars (M&M’s, Twix, Extra, Maltesers, Snickers).




2024 - 2025
Sony Music Entertainment, London UK

International Marketing Manager

✳︎ Developed global creative campaigns and localised strategies to grow international audiences and connect Latin labels with the rest of the world; EMEA, Canada, Oceania. Artists worked: Shakira, Rauw Alejandro, Ca7riel y Paco Amoroso, Extrazen + more.
✳︎ Lead creative development in international markets for Rauw Alejandro’s ‘Cosa Nuestra’ album launch; the album charted internationally in Switzerland at #10, Italy at #30, Canada at #52, and Top 100/200 in Belgium, France and the Netherlands.
✳︎ Lead creative re: influencer marketing, original content and campaigns for Sony sub-brands, as well as deck design, event production, assisting with promo, planning activations and after parties for priority artists. 
✳︎ Original content produced totalled +777K views, +14K likes & +700 post saves across just 4 edits.
✳︎ Board member for the Sony Women in Music ERG.




2022 - 2024
Truus, Amsterdam NL

Creative

✳︎ Ideation, development and execution of creative and strategy across social, digital and traditional campaigns.
✳︎ Creative Lead for Netflix’s Luther: The Fallen Sun campaign across Europe, South Africa, & the US. In the Benelux region, OOHs & DOOHs reached +13M people, supported with a suite of content that brought 17.1M views (+12M organic) and +348K combined interactions in launch week.
✳︎ Clients: Netflix, KFC, Philips, CARE, SIXT, HEMA, umob.




2020 - 2022
Insight TV, Amsterdam NL

Junior Creative
Creative Intern

✳︎ Conceptualised broadcast and social campaigns.
✳︎ Created, edited and developed promotional assets such as teasers, trailers, key art, and social assets for a multi-platform reach of over 125 million.
✳︎ Developed assets with external agencies for partners; Samsung TV+, Huawei, Rakuten.
✳︎ Designed merchandise, presentations & commercial sales decks.
✳︎ Supported senior creatives in their daily tasks & worked across multiple teams.



Skills & Software

✳︎ Adobe CC, CapCut, Canva.
✳︎ Art direction.
✳︎ Branding and identity.
✳︎ Content creation: videography & editing.
✳︎ Copywriting.
✳︎ Creative & visual storytelling.
✳︎ Image editing, photography & retouching.
✳︎ Languages: English, Spanish, French, Dutch.
✳︎ Social media management & strategy