International Marketing Manager

✳︎ Developed and executed campaigns for high-profile Latin artists to further international audiences and connect Sony Latin labels with the rest of the world (EMEA, Canada, Oceania). Artists worked: Shakira, Rauw Alejandro, Ca7riel y Paco Amoroso, Kapo, Extrazen, Nathy Peluso and more.
✳︎ Lead creative development in international markets for Rauw Alejandro’s ‘Cosa Nuestra’ album launch; the album charted internationally in Switzerland at #10, Italy at #30, Canada at #52, and Top 100/200 in Belgium, France and the Netherlands.
✳︎ Lead creative re: influencer marketing, original content and campaigns for Sony sub-brands, as well as deck design, event production, assisting with promo, planning activations and after parties for priority artists. 
✳︎ Original content produced totalled +777K views, +14K likes & +700 post saves across just 4 edits.
✳︎ Board member for the Sony Women in Music ERG.

Creative

✳︎ Ideation, development and execution of creative and strategy across social, digital and traditional campaigns.
✳︎ Creative Lead for Netflix’s Luther: The Fallen Sun campaign across Europe, South Africa, & the US. In the Benelux region, OOHs & DOOHs reached +13M people, supported with a suite of content that brought 17.1M views (+12M organic) and +348K combined interactions in launch week.
✳︎ Clients: Netflix, KFC, Philips, CARE, SIXT, HEMA, umob.

Junior Creative
Creative Intern

✳︎ Conceptualised broadcast and social campaigns.
✳︎ Created, edited and developed promotional assets such as teasers, trailers, key art, and social assets for a multi-platform reach of over 125 million.
✳︎ Developed assets with external agencies for partners; Samsung TV+, Huawei, Rakuten.
✳︎ Designed merchandise, presentations & commercial sales decks.
✳︎ Supported senior creatives in their daily tasks & worked across multiple teams.

Skills & Software

✳︎ Adobe Photoshop CC.
✳︎ Adobe Lightroom.
✳︎ Adobe Premiere Pro CC.
✳︎ Art direction.
✳︎ Branding and identity.
✳︎ Canva.
✳︎ CapCut.
✳︎ Content creation; writing, videography & editing.
✳︎ Copywriting.
✳︎ Creative & visual storytelling.
✳︎ Image editing & retouching.
✳︎ Mac OS/Windows.
✳︎ Photography.
✳︎ Subtitle Workshop.
✳︎ Social media management & strategy.

Press

✳︎ Jonge Honden | Meet the Winners.
✳︎ Adformatie | Dutch 'Young Lion' winners.
✳︎ Jonge Honden | Binance: The Results.