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Experience
2026



2025 - BEYOND
DAMNITZAMMIT, London UK

Freelance Creative

✳︎ Social Creative @ Socialed: creating whimsical content for Pepsi House of Treats.

✳︎ Creative @ Boomerang (Publicis): developed content and campaigns for Mars Group brands such as Extra, Galaxy, Maltesers, M&M’s, Snickers, Twix.

✳︎ Creator @ VCCP: created content for Allwyn, Cadbury, Lays, Naturo, The National Lottery, Virgin Media O2.

✳︎ Kick Game & KFC: developed a pitch deck and visual identity design for a collaborative campaign.




2024 - 2025
Sony Music Entertainment, London UK

International Marketing Manager

✳︎ Developed global creative campaigns to grow international audiences and connect Latin artists with the rest of the world; EMEA, Canada, Oceania.
✳︎ Led international efforts for Rauw Alejandro’s ‘Cosa Nuestra’ album launch; the album charted internationally with Switzerland at #10, Italy at #30, Canada at #52, and Top 100/200 in Belgium, France and the Netherlands.
✳︎ Led original content and campaigns for Sony sub-brands, designed decks and produced events, promo opportunities, activations and after parties for priority artists. The original content best performing posts brought +777K views, +14K likes & +700 saves across just 4 edits.
✳︎ Led influencer marketing campaigns and comfortably liaised with a network of external agencies.
✳︎ Presented at conferences, giving insight on team strategy and creative from international markets.
✳︎ Artists worked: Shakira, Rauw Alejandro, Ca7riel y Paco Amoroso, Extrazen + more.




2022 - 2024
Truus, Amsterdam NL

Creative

✳︎ Ideated, developed and executed creative across socials, digital and traditional campaigns.
✳︎ Lead Creative for Netflix’s Luther: The Fallen Sun campaign across Europe, South Africa, & the US. In the Benelux region, OOHs & DOOHs reached +13M people, supported with a social suite of content that
brought 17.1M views (+12M organic) and +348K combined interactions in the launch week.
✳︎ Supported in the creation and implementation of strategies for big brands across Benelux.




2020 - 2022
Insight TV, Amsterdam NL

Junior Creative
Creative Intern

✳︎ Created, edited and developed promotional assets; teasers, trailers, key art, and social assets for a multi-platform reach of over 125 million.
✳︎ Developed assets with external agencies for partners; Samsung TV+, Huawei, Rakuten.
✳︎ Designed merchandise, presentations & commercial sales decks.



Skills & Software

✳︎ Adobe CC, CapCut, Canva.
✳︎ Art direction.
✳︎ Branding and identity.
✳︎ Content creation: videography & editing.
✳︎ Copywriting.
✳︎ Creative & visual storytelling.
✳︎ Image editing, photography & retouching.
✳︎ Languages: English, Spanish, French, Dutch.
✳︎ Social media management & strategy