what.when_cv2025!
2025 - BEYOND
DAMNITZAMMIT, London UK
Freelance Creative
Developing fresh campaigns, content, strategies and more for brands and individuals.
Work with me!
DAMNITZAMMIT, London UK
Freelance Creative
Developing fresh campaigns, content, strategies and more for brands and individuals.
Work with me!
2024 - 2025
Sony Music Entertainment, London UK
International Marketing Manager
✳︎ Developed and executed campaigns for high-profile Latin artists to further international audiences and connect Latin labels with the rest of the world across EMEA, Canada, Oceania. Artists worked: Shakira, Rauw Alejandro, Kapo, Extrazen, Nathy Peluso and more.
✳︎ Lead Creative to international markets for Rauw Alejandro’s Cosa Nuestra album launch; on release the album charted internationally in Switzerland at #10 (his first ever album entry into the Top 100), Italy at #30 with Canada, Belgium, France and the Netherlands seeing Top 100 & 200 entries.
✳︎ Lead Creative re: original content and campaigns for in-house brands, as well as designing decks, producing events, activations and after parties for frontline artists.
✳︎ Worked closely with global and local teams, and artist management to form a cohesive unit producing international playback events for artists, internal staff and media.
✳︎ Board member for the Sony Women in Music ERG.
Sony Music Entertainment, London UK
International Marketing Manager
✳︎ Developed and executed campaigns for high-profile Latin artists to further international audiences and connect Latin labels with the rest of the world across EMEA, Canada, Oceania. Artists worked: Shakira, Rauw Alejandro, Kapo, Extrazen, Nathy Peluso and more.
✳︎ Lead Creative to international markets for Rauw Alejandro’s Cosa Nuestra album launch; on release the album charted internationally in Switzerland at #10 (his first ever album entry into the Top 100), Italy at #30 with Canada, Belgium, France and the Netherlands seeing Top 100 & 200 entries.
✳︎ Lead Creative re: original content and campaigns for in-house brands, as well as designing decks, producing events, activations and after parties for frontline artists.
✳︎ Worked closely with global and local teams, and artist management to form a cohesive unit producing international playback events for artists, internal staff and media.
✳︎ Board member for the Sony Women in Music ERG.
2022 - 2024
Truus, Amsterdam NL
Creative
✳︎ Ideation, development and execution of creative across socials, digital and traditional campaigns.
✳︎ Lead Creative for Netflix’s Luther: The Fallen Sun campaign across Europe, South Africa, & the US. In the Benelux region, OOHs & DOOHs reached +13M people, supported with a social suite of content that brought 17.1M views (+12M organic) and +348K combined interactions in the launch week.
✳︎ Created decks, designs, mock-ups and static posts.
✳︎ Edited video across everyday socials and campaigns.
✳︎ Supported in the creation and implementation of strategies for big brands across Benelux.
✳︎ Clients: Netflix, KFC, Philips, CARE, SIXT, HEMA, umob.
Truus, Amsterdam NL
Creative
✳︎ Ideation, development and execution of creative across socials, digital and traditional campaigns.
✳︎ Lead Creative for Netflix’s Luther: The Fallen Sun campaign across Europe, South Africa, & the US. In the Benelux region, OOHs & DOOHs reached +13M people, supported with a social suite of content that brought 17.1M views (+12M organic) and +348K combined interactions in the launch week.
✳︎ Created decks, designs, mock-ups and static posts.
✳︎ Edited video across everyday socials and campaigns.
✳︎ Supported in the creation and implementation of strategies for big brands across Benelux.
✳︎ Clients: Netflix, KFC, Philips, CARE, SIXT, HEMA, umob.
2021 - 2022
INSIGHT TV, Amsterdam NL
Junior Creative
INSIGHT TV, Amsterdam NL
Junior Creative
✳︎ Conceptualised broadcast and social campaigns.
✳︎ Developed strategies for best practices with external agencies.
✳︎ Ideated photoshoot and junket concepts.
✳︎ Created, edited and developed promotional assets such as teasers, trailers, key art, and social assets for a multi-platform reach of over 125 million.
✳︎ Developed strategies for best practices with external agencies.
✳︎ Ideated photoshoot and junket concepts.
✳︎ Created, edited and developed promotional assets such as teasers, trailers, key art, and social assets for a multi-platform reach of over 125 million.
2020 - 2021
INSIGHT TV, Amsterdam NL
Creative Intern
✳︎ Edited linear trailers and social videos.
✳︎ Developed assets for partners; Samsung TV+, Huawei, Rakuten.
✳︎ Designed merchandise, presentations & commercial sales decks.
✳︎ Supported senior creatives in their daily tasks & worked across multiple teams.
INSIGHT TV, Amsterdam NL
Creative Intern
✳︎ Edited linear trailers and social videos.
✳︎ Developed assets for partners; Samsung TV+, Huawei, Rakuten.
✳︎ Designed merchandise, presentations & commercial sales decks.
✳︎ Supported senior creatives in their daily tasks & worked across multiple teams.
Software
✳︎ Adobe Creative Suite
✳︎ Basic Blender
✳︎ Basic HTML, CSS, JavaScript
✳︎ Mac OS/Windows
✳︎ Subtitle Workshop
✳︎ Adobe Creative Suite
✳︎ Basic Blender
✳︎ Basic HTML, CSS, JavaScript
✳︎ Mac OS/Windows
✳︎ Subtitle Workshop
Industry Knowledge
✳︎ Art direction
✳︎ Analogue & digital photography
✳︎ Branding and identity
✳︎ Copywriting
✳︎ Creative & visual storytelling
✳︎ Graphic design
✳︎ Image editing & retouching
✳︎ Location & studio shoots
✳︎ SEO principles
✳︎ Social media strategy
✳︎ Social media account management
✳︎ Videography & editing
✳︎ Art direction
✳︎ Analogue & digital photography
✳︎ Branding and identity
✳︎ Copywriting
✳︎ Creative & visual storytelling
✳︎ Graphic design
✳︎ Image editing & retouching
✳︎ Location & studio shoots
✳︎ SEO principles
✳︎ Social media strategy
✳︎ Social media account management
✳︎ Videography & editing
Languages
✳︎ English - Native
✳︎ Español - C1
✳︎ Français - B2/C1
✳︎ Nederlands - B2
✳︎ Lëtzebuerg - A1
✳︎ English - Native
✳︎ Español - C1
✳︎ Français - B2/C1
✳︎ Nederlands - B2
✳︎ Lëtzebuerg - A1