now viewing: netflix
now viewing: netflix
now viewing: netflix
now viewing: netflix
Luther:
The Fallen Sun
The hit British TV series, relaunches as a film after a 10 year hiatus. In this, a serial killer terrorizes London while disgraced detective
John Luther sits behind bars. Haunted by his failure to capture the cyber psychopath who now taunts him,
Luther decides to break out of prison to finish the job by any means necessary.
The mission
How can we bring the sinister essence of the film, the ‘I’m watching everything you do’, into the real world? And how can we create something cool that will appeal to both new and existing fans to make people aware of the relaunch?
How can we bring the sinister essence of the film, the ‘I’m watching everything you do’, into the real world? And how can we create something cool that will appeal to both new and existing fans to make people aware of the relaunch?
The solution
By leveraging the starpower of Idris Elba, and his known image as Luther, while secretly introducing the public to the newest villain on the block; David Robey, the cyber psychopath blackmailing Britons.
By leveraging the starpower of Idris Elba, and his known image as Luther, while secretly introducing the public to the newest villain on the block; David Robey, the cyber psychopath blackmailing Britons.
The execution
A billboard that speaks to police work, incorporating forensics in the execution through UV paint and light. Hidden visual elements reveal themselves at night, introducing the villain under the shadow of night. The billboard was supported by DOOHs, online banners and a social suite.
A billboard that speaks to police work, incorporating forensics in the execution through UV paint and light. Hidden visual elements reveal themselves at night, introducing the villain under the shadow of night. The billboard was supported by DOOHs, online banners and a social suite.
CD: Richard van Horssen
Creative: Aiyana Zammit
Designers: John Keijzer, Niek van Doorn, Patricia Loman
Motion Designer: Mel van den Berg
Producer: Lisa Hevel
Project Managers: Christine Perez Soler, Sabine Hermans
Creative: Aiyana Zammit
Designers: John Keijzer, Niek van Doorn, Patricia Loman
Motion Designer: Mel van den Berg
Producer: Lisa Hevel
Project Managers: Christine Perez Soler, Sabine Hermans
Year: 2023
Campaign Type: Digital & Traditional
Regions: BE, NL, PL, SA, USA
Campaign Type: Digital & Traditional
Regions: BE, NL, PL, SA, USA
✳︎ ✳︎ ✳︎ ✳︎
Brand Love
The mission
Netflix houses an entire universe worth of content, and many of those are Original productions. Every region has different hit shows and familiar favourites, so let’s remind the Benelux region that we see them and their favourites.
Netflix houses an entire universe worth of content, and many of those are Original productions. Every region has different hit shows and familiar favourites, so let’s remind the Benelux region that we see them and their favourites.
The solution
A video-first campaign highlighting cult and classic favourites from the region to fuel love for the characters, content and stories on Netflix’s platform.
A video-first campaign highlighting cult and classic favourites from the region to fuel love for the characters, content and stories on Netflix’s platform.
The execution
We did this across the top three broad interest categories for the Benelux; Travel, Babies, Kids & Maternity and News & Entertainment. These highlight reels were posted across all social platforms and a wider organic content strategy to continue fueling Netflix fans.
We did this across the top three broad interest categories for the Benelux; Travel, Babies, Kids & Maternity and News & Entertainment. These highlight reels were posted across all social platforms and a wider organic content strategy to continue fueling Netflix fans.
CD: Jaël Gradenwitz, Richard van Horssen
Creative: Aiyana Zammit
Editors: Aiyana Zammit, Thijs Rijken
Motion Designer: Mel van den Berg
Project Managers: Christine Perez Soler, Rebeca Bonocielli
Creative: Aiyana Zammit
Editors: Aiyana Zammit, Thijs Rijken
Motion Designer: Mel van den Berg
Project Managers: Christine Perez Soler, Rebeca Bonocielli
Year: 2023
Campaign Type: Digital (Social)
Regions: BE, NL
Campaign Type: Digital (Social)
Regions: BE, NL
© all concepts listed are mine, unless stated otherwise ©