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Netflix
2023 

Luther:
The Fallen Sun

There’s a new villain terrorizing the public; the hit British TV series relaunches as a film after a 10 year hiatus.

Read: “Netflix’s terrifying ad” in Brussels

A cyberpsycho, a sinister feel and only one police officer that can stop him. The film follows Luther’s attempts to bring down the man blackmailing people with sensitive information obtained through their computer cameras. 

That ‘I’m watching you’ feeling became the thread for this campaign. By leveraging the starpower of Idris Elba and secretly introducing the cyber psychopath, we created digital and outdoor media that incorporated forensic elements with UV paint and light. Hidden elements revealed themselves at night, introducing the villain under the shadow of night.

The campaign was also supported by online banners and social content.






CD: Richard van Horssen | Creative: Aiyana Zammit | Designers: John Keijzer, Niek van Doorn, Patricia Loman | Motion Designer: Mel van den Berg | Producer: Lisa Hevel | Project Managers: Christine Perez Soler, Sabine Hermans | Campaign Type: Digital & Traditional | Regions: BE, NL, PL, SA, USA


Netflix
2022-2024


Netflix: Content for
the Benelux 

Content developed by fans for fans.

@netflixnl is the space for relatable and shareable moments to connect with Netflix on socials. Fans are invited into the brand world through fan-first content in the form of memes, edits and more.





CD: Frank van Rossum | Creative: Aiyana Zammit | Editors: Aiyana Zammit | Designers: Aiyana Zammit, Niek van Doorn | Motion Designer: Mel van den Berg | Project Managers: Rebeca Bonocielli | Years: 2022 - 2024 | Regions: Benelux



Netflix
2023 



Brand Love

A digital campaign built to remind people why they <3 Netflix and that we <3 them.

Netflix houses a world full of content and every region has it’s own familiar favourites. This campaign was all about reminding fans that we see them and we’re here to support the fandoms. 

A digital campaign consisting of highlight reels showcasing Netflix Original content was created, leaning into the top three broad interest categories for the Benelux region on socials. These ran as ads with a CTA reminding everyone to stay loyal to their faves.




CD: Jaël Gradenwitz, Richard van Horssen | Creative: Aiyana Zammit | Editors: Aiyana Zammit, Thijs Rijken | Motion Designer: Mel van den Berg | Project Managers: Christine Perez Soler, Rebeca Bonociell | Year: 2023 | Campaign Type: Digital | Regions: BE, NL


© all concepts listed are mine, unless stated otherwise ©