now viewing: netflix
now viewing: netflix
now viewing: netflix
now viewing: netflix
Luther:
The Fallen Sun
A serial killer terrorizes London while disgraced detective John Luther sits behind bars.
Haunted by his failure to capture the cyber psychopath who now taunts him,
Luther decides to break out of prison to finish the job by any means necessary.
The mission
How can we bring the sinister ‘I’m watching you’ feeling from the film into the real world, and appeal to both new and existing fans?
How can we bring the sinister ‘I’m watching you’ feeling from the film into the real world, and appeal to both new and existing fans?
The solution
Leveraging the starpower of Idris Elba, and his known image as Luther, while ‘secretly’ introducing the public to the newest villain on the block; David Robey, a cyber psychopath.
Leveraging the starpower of Idris Elba, and his known image as Luther, while ‘secretly’ introducing the public to the newest villain on the block; David Robey, a cyber psychopath.
The execution
A forensic-style billboard, where new elements and a hidden message reveal themselves at night, by using UV lights. The concept was also translated to DOOHs and online banners.
A forensic-style billboard, where new elements and a hidden message reveal themselves at night, by using UV lights. The concept was also translated to DOOHs and online banners.
CD: Richard van Horssen
Creative: Aiyana Zammit
Designers: John Keijzer, Niek van Doorn, Patricia Loman
Motion Designer: Mel van den Berg
Producer: Lisa Hevel
Project Managers: Christine Perez Soler, Sabine Hermans
Creative: Aiyana Zammit
Designers: John Keijzer, Niek van Doorn, Patricia Loman
Motion Designer: Mel van den Berg
Producer: Lisa Hevel
Project Managers: Christine Perez Soler, Sabine Hermans
Year: 2023
Campaign Type: Digital & Traditional
Regions: BE, NL, PL, SA, USA
✳︎ ✳︎ ✳︎ ✳︎
Brand Love
The mission
To remind people in the Benelux region just how much they love the characters, content and stories on Netflix’s platform.
To remind people in the Benelux region just how much they love the characters, content and stories on Netflix’s platform.
The solution
Highlight the region’s cult favourites in three broad interest categories: Travel, Babies/Kids & Maternity and News & Entertainment.
Highlight the region’s cult favourites in three broad interest categories: Travel, Babies/Kids & Maternity and News & Entertainment.
The execution
Content reels across all social media platforms and a wider organic content strategy to continue fueling Netflix fans.
Content reels across all social media platforms and a wider organic content strategy to continue fueling Netflix fans.
CD: Jaël Gradenwitz, Richard van Horssen
Creative: Aiyana Zammit
Editors: Aiyana Zammit, Thijs Rijken
Motion Designer: Mel van den Berg
Project Managers: Christine Perez Soler, Rebeca Bonocielli
Creative: Aiyana Zammit
Editors: Aiyana Zammit, Thijs Rijken
Motion Designer: Mel van den Berg
Project Managers: Christine Perez Soler, Rebeca Bonocielli
Year: 2023
Campaign Type: Digital (Social)
Regions: BE, NL
Campaign Type: Digital (Social)
Regions: BE, NL
© all concepts listed are mine, unless stated otherwise ©